SoWhat: 3D, film, motion, stills, interfaces.

AI-generated, AI-modified and CGI sequences

Showreel 2026

Some commissioned work and studio pieces, in one 75-second cut.

SoWhat showreel 2026

Hybrid craft

Tools don’t know which reference to follow, and which to ignore. How light behaves on that specific material. Where the cut lands. What a brand owns, and what it can’t touch. What good looks like.

Hybrid craft is how we work: 3D, film, motion, stills and interfaces, mixed on purpose with generative AI models.

Direct vision

See what you will get before committing budget to sets, logistics or prototypes.
Production at speed

Work that holds up, in days. It used to take weeks.
Asset evolution

One approved direction becomes the whole run, every format, next season’s colour.

FLORA creative partner

FLORA is our generative workspace, set between our 3D, design and editing tools.

Branch and go back Work runs in parallel, branches, and goes back without starting over.Node-based
One shared workspace The whole visual project is there for everyone, during production and after delivery, in your own FLORA workspace.Collaborative
The whole process, at hand Every version and every decision stays on the canvas, visual and traceable.History
The main ones, in one place Text, image, video and sound models, kept current.Models
Workflows that outlive the job A workflow built once runs again on the next brief, and can become agency IP.Reusable
In writing Files, prompts and metadata are not used to train or fine-tune any model, by FLORA or by its model partners. That covers every model we run through FLORA.No-training policy

Creative operations

Creative operations brings generative AI into creative teams: adoption, workflows and governance. For those just getting started, and for those already using it every day.

Adoption

Training on generative AI tools, for the whole team or for a pilot group first.

Pilot

A small group tests the tools on real work. Their feedback sets where AI helps, and how, before the whole team adopts it.

Team training

The whole creative department on the same tools, with the same base.

Tailored focus

We decide together what to go deeper on: tools, roles, types of work.

Support after launch

One of us works alongside your people in the first weeks, when a new tool meets the most resistance.

Workflows

AI added to a process built without it stays stuck. We change the process so it pays off: time back, more room for concept, faster output.

Evidence first

We study how your teams work today, with the people who do the work.

Workshops

Design thinking methods to find where work stalls and agree on the fixes.

Redesign

New steps and tools, for AI and for creative work in general.

Live testing

Changes run on real jobs before they become the rule.

Governance

Adoption and new workflows hold only if tools, documents and processes follow the EU AI Act. We connect legal and production, so AI use is clear to you and to your clients.

Compliant tools

Selected to meet the rules, so you can say what you use and why.

Verifiable processes

Safe, checkable steps built into the work the team already does.

Clear output rules

What AI use means for each deliverable and for its release to the public.

We are SoWhat, SWHT for short

Same name, vowels removed, so it fits a domain, an email and a handle.
A design studio in Milan.
So what. Let’s make something together.

info@swht.design\Instagram\LinkedIn